Once you are satisfied with all your previews, it’s time to take the next step and actually send out the email. MailChimp offers simple tools that make it easy to create professional looking email campaigns. Out of those few people, even less will buy something from you. Watch this Landing & Website Builder Tutorial. Using A/B testing, you’re able to test one variable with up to three variations. This displays the date and time the campaign was sent by Mailchimp. You can find your API key by clicking on the option directly below the box that asks you to enter the key. This URL will direct users to your Mailchimp Signup Form, and new contacts will automatically be added to your list. Their free version works great if you need basic features or just a single form you want to use on pages on your website. WordPress Plugin: I could talk about how there are literally 1,000s of plugins to connect Mailchimp to your WordPress site and discuss the pros and cons of each, but really, mc4wp is the best plugin because it works well and offers great support (they even support the free version of their plugin). Now your Mailchimp account is connected to your WordPress site! If you’re ready for it now, here’s how you can go about setting up your first list. If you run a WordPress site and are looking to increase your subscriber list, then integrating it with Mailchimp should be a great way to do some serious list building. Over the years, people have declared newsletters and email marketing dead, several times. Be sure to have all the social media options set up properly before sending out your emails in order to receive feedback from this tool. The next box will be a default message sent to every subscriber to your list, so choose a suitable message to remind them how they signed up to your list. Otherwise, as your list grows and you’ll have less time to manage it, there may be some people that receive emails that are no longer relevant to them. Sure, you can do similar on social media, but what about when Facebook changes how you can talk to your fans, or charges you $5 each time you want to talk to them? This is your moment of glory! You’ll be pleased to know that Mailchimp currently offers integrations with several other third-party applications that should improve your experience and help you grow your subscriber list. At this stage, you may only have one campaign set up. All created by our Global Community of independent Web Designers and Developers. Note there are four types of campaigns on offer: Regular, Plain-text, A/B testing, and Automation. It is a good idea to only create separate lists for completely different campaigns, otherwise, you’ll end up paying twice for the same subscriber. This is a nifty graph displaying all subscriber activity for the first 24 hours after the campaign was sent. The email that has the greatest response rate depending on the variables is certainly the one you should be sending out to a wider audience, and you can discard the less popular versions. I’m sure you’ll benefit from Mailchimp as you start to build your subscriber lists and begin to launch your campaigns. But before you do that, you’ll want to preview your campaign. Chimp Essentials, The premier online masterclass for using Mailchimp to run your online business, plugins to connect Mailchimp to your WordPress site, Automated emails for business repeat customers, Dear FNAME, newsletter personalization isn’t what you think it is, This is the exact opposite of every “grow your list” article. As your business grows in size, you may be tempted by other software that can fully automate campaigns, but as far as I see it, Mailchimp does enough to save you time whilst allowing you to have full control of your campaigns. Perhaps if you’ve never used Mailchimp before, it can seem a little daunting to know where to start. Make sure to include relevant information on your signup form, such as an explanation of what the signup form is for (i.e. MailChimp won't allow you to set up a signup form unless you confirm your sending domain. After you’ve figured out the content you want in the email, go through the design tab and decide on the colors and fonts. Here’s your new form—you can change the text if you’d like, or leave it as-is. Authentication is a step most people skip, but you shouldn’t. There are two types of merge tags that Mailchimp uses: System tags and Audience tags. Emailing people via a newsletter is still the most effective way to communicate with an audience. The other kind of segment is static, meaning that once you’ve chosen the person to be included in this segment, they will stay there unless otherwise chosen by you. By clicking on this, you’ll be directed to the Mailchimp website, where you can click on ‘create a key’. On the next screen, you can enter the campaign info. See the down arrow beside Stats, in the right-hand column of the list? We use cookies to let us know when you visit our Mailchimp Sites, to understand how you interact with us, to enrich and personalize your user experience, to enable social media functionality and to customize your relationship with Mailchimp, including providing you with more relevant advertising. Open it up and click the “Activate Account” big button. Mailchimp for WP will show up in your sidebar now, so click it. To create one, go to Campaigns, then Create a campaign, then Create a landing page. The next tab is the templates tab, where you can design all the emails or other content for your marketing campaigns. Their support will help walk you through doing that. 37. How Mailchimp Uses Cookies. Besides the click rate, this shows you the percentage of recipients that opened the email, who also clicked a link in your campaign. But there’s more. This should bring up a message that says ‘Domain successfully verified’. The first thing you’ll probably need to do when using Mailchimp is to set up an email list, so this is why it comes in at Step 2 of this guide. To add a popup using what Mailchimp gives you, click on Lists, then Signup forms from the dropdown on the right of your list, beside the word Stats. The easiest thing to do is just pick your list and keep All Subscribers on list selected. To start, we need to define who this email will go to, so we’ll click Add Recipients. Click 35. How Mailchimp Uses Cookies. But don’t worry, if you’ve followed all the steps in this Mailchimp Ultimate Guide so far, you should be more than ready to progress! There is a handy feature built right into Mailchimp already that can help you. At this stage, let’s just focus on a Regular campaign, and we can come back to the others later. Ok, so you got this far, and now it’s time for the real juicy bit of your campaign — actually sending it out! In my opinion, Mailchimp is one of the best email marketing campaign programs you’ll ever use. Here’s where all your account details live, like how many subscribers you’ve got left on your free plan. Automatically send purchase emails, welcome messages, and more. I also earn $120 from Mailchimp for every $1 I spent with Mailchimp (I can’t complain at all about that return on investment). Once you’ve set up your first list, you’ll automatically be taken to another dashboard — specifically for your contact lists. You could also view the email within email clients, or open the email up from your phone or tablet to see how it looks. One thing to note is that you may way to use On exit for the Display setting, as Google can punish websites that show popups immediately. Similar to the above metric, this tells you the last time a recipient clicked a link within your email. Preview text is the little bit of text that appears under or beside the subject line in most email clients. Once you’re happy with the settings, click Generate Code and copy it, and click Publish. Legally, you’ve got to be honest and not mislead with a subject line, but you’ve also got to think about what’s in it for the subscriber? How to connect your Mailchimp list to your WordPress website. Familiarise yourself with some of the features on this page. Since I use Hover (others use GoDaddy, NameCheap, Gandi, etc. From here you can turn on two-factor authentication using the Authy app or just SMS (SMS is easier, so let’s do that). I’ve not only used it for my own business, but I’ve helped 100 of clients with their own Mailchimp lists when I did web design for a living. Mailchimp allows you to embed a signup form on your Facebook page. Basically, these are all the emails, landing pages, and other links you will send out to your customers. It may take some getting used to, but trust us, A/B testing is one of the best tools to help you fine-tune your emails so that they receive maximum response rate. What’s really useful is that Mailchimp recognizes the local time of the receiver, so that if you choose for the time to send the email to be 9 AM in London and 9 AM in New York, Mailchimp will make sure the email is sent to the user at their local time — that’s a pretty neat trick, huh? By default, Mailchimp uses single opt-in, meaning if someone signs up for your mailing list, they don’t have to confirm they want onto it by clicking an email (that’s double opt-in). The magic of Mailchimp doesn’t stop there. Check for formatting and design, to get a general feel for how the email looks and how it will appear to your audience, right from checking to see the Subject Line, to clicking through and drilling into the email. On this page, click Create an API key. In addition, uncheck interest group fields and required field indicators. We’ll enter the hostname and value (target name) exactly as they appear on the Mailchimp page. As I mentioned, these landing pages are great to use in your social media bio’s and from guest posts. But there’s more. Give your form a name, select the right list (if you have more than one), and click the blue Add new form button. Once that’s done, click on Settings, then Verified Domains. You’ll be using your own username, domain name, email address and list name—which is much better than Extreme Crappy Name! Now, if you simply drag the Mailchimp Sign-Up Form widget to the widget area you want to use it on, you’ll be good to go. Click the link Get your API key here, and you’ll be taken back into your Mailchimp account. If you’re running a smaller operation, it will certainly save you valuable time once you get to grips with it. ASIDE: In case you’re wondering… why should you listen to me, the guy who wrote this? Also these forms can be filled by visitors, right in your website, and without leaving it. Starting off with the dashboard, I’ll talk you through all the steps from creating your first email list, to setting up a sign-up form, and then creating your first email template. So use the customizations on the right to give your popup some style and pizazz. How to style the first things new subscribers see in Mailchimp. And then you're simply going to type in your Wix or your MailChimp account information right here, your username and your password. You can also post a link to your landing page or a signup form on your Twitter feed. Remember that a list is really just a place Mailchimp organizes all your subscribers. However, I believe that all of this data is useful in some way or another, which is ultimately why the smart guys at Mailchimp are displaying it for you. If you’re new to split testing, you’ll certainly begin to see how much this tool can help you. You should also watch out for the specifics of your content — does the message make sense? I pay $160 CAD for my small box each year, and it’s worth it so that 30,000 people don’t have my home address, plus every week goodies from subscribers (like books or cards) show up from them. Mailchimp comes with a whack of email designs for you to use, they let you create your own styled templates, and even simply reuse a previous campaign’s style. Automate.io and Zapier also offer an easy way to link your Shopify account with Mailchimp, as well as using these applications to link to several other e-commerce sites and web services. We’ll start with the CNAME, so we’ll change the Type from A to CNAME. Both of these lists are fun and contain gobs of useful information. From the Dashboard, go straight to clicking on the Lists tab. This will take you directly to the next step, which is creating the list. Here, you can see several options to fully customize your email templates, such as adding images, video, and buttons. How to make money from your Mailchimp mailing list. From here, just copy the URL you’re given anywhere you want to share your list: In the future, if you need to update the text, the design or anything else, just un-publish it, make your changes, and publish it again. If you’re stuck, contact your domain registrar and tell them that you’re wanting to create 2 records for your domain and need help. The next screen will come up, where you can choose the recipients of the campaign. Mailchimp is the All-In-One integrated marketing platform for small businesses, to grow your business on your terms. Mailchimp is also what I use to run my own business and I love it so much I teach a full course about how to use Mailchimp for business. The best thing to do at this stage is to send yourself a test email to see how it appears to the end user. These are all the settings for your new list, most we can skip (for now), but the important parts we should setup immediately. How else can you improve your email? Watch the video above to learn how to build your Website using the Mailchimp Website Builder Platform. In time, once you start using Mailchimp and all its features, you’ll also notice some other useful information on the dashboard page, but no need to worry about that just yet. So you may want to think carefully about how often a contact appears across your lists – because you pay Mailchimp based on the number of subscribers. Copy this code and enter it into the API key box on WordPress. Mailchimp is the easiest to setup and use super duper quickly (I’ll walk you through it below in less than X minutes). Many of us have heard of the power of Mailchimp, but are you really aware of all the features you can unlock to really make it work for you and your business? You can tailor each email to be specific to each contact you’re sending it to, but before that, you’ll want to have a good bare-bones email in place. Well, I’ve already taught over 5,600 awesome folks how to use Mailchimp better and my ideas about mailing lists have been featured in USAToday, Wired and Adobe. I’ll talk about this further in Step 4. Choose a Subject Line that really grabs attention and entices the recipient to open the email. It is likely that some lists will overlap, so this is a useful feature. For Mailchimp, it’s fairly obvious what each thing is, but since it varies from tool to tool, here’s a brief summary of what everything is called: For this tutorial, I’m going to use a silly username, domain name, email address, and list name: Extreme Crappy Name. My name is Jascha Brinkmann, Founder of Growtheme.com. Be sure to check the Top Locations for each email you send. I’m Paul Jarvis, hi! So here’s what you do in Hover: go to the domain in question, click on DNS and then Add a Record. Now you’re ready for the next step, which is to create your first email template. What Is Mailchimp Website Builder? This is handy in case you want to share that campaign on social media or your website, or even better, if your subscribers want to share your campaign on social media or their own website. It may require some concentration to get to grips with Mailchimp if you’ve never used it before, but don’t be afraid to play around with all of the options to unleash the full power of the app. Just sayin..) I show you exactly how to do things like avoiding duplicate subscribers, tracking all sorts of data for each subscriber, creating great and personalized funnels and automations and much more. It would be a good idea to include as many subscribers as possible into the auto-updated style of segmentation. We’ll worry about everything else in a minute, but for now let’s just finish optimizing our new account. Your mailing list can’t be taken away from you. Now back to this tutorial. By doing this you ensure your emails are more likely to be read all the way through and then more likely to be clicked on. If you are going to use merge tags, I highly recommend you check this out before moving on. You can also use the Preview feature right within Mailchimp. This will be where all your marketing skills come into play! They get tons of email a day, so what could catch their attention and click on your email? A Guide for Using Mailchimp Click To Tweet. Once you’ve got your campaign written, you should preview it, so click on Preview and Test, then Enter Preview Mode. Return to the web browser tab that had the Paul email open. Mailchimp is totally free for up to 2,000 subscribers – including automation, A/B testing, landing pages, and custom templates. The subscriber form will now show up on every page that displays the widget area you added it to. Another neat trick that Mailchimp has up its sleeve is the ability to send an email to only certain target audiences within your lists. Go you! Now you’ll see a screen with all the campaign options, so let’s go through them one at a time. Opposite to the ‘Bounced’ metric, this shows you the number of recipients that didn’t hard or soft bounce on the campaign. In this tutorial, we will take you through the three basic steps of MailChimp - how to register and setup it with you WordPress website, create a subscriber list and design a campaign. the number of hours or days before the testing period automatically ceases and you’re fed back the results to either manually choose and send out the preferred email, or Mailchimp will automatically send out the email if this is the option you selected. So, whether you’re a blogger, store manager, or any other kind of web-based business owner that relies on email subscriptions to create marketing campaigns, you can get Mailchimp to effectively work for you. If not, it may tell you to wait a little while (you can come back to this screen at any time) or tell you there was a problem (in which case, contact the help desk of your domain registrar to help you). You may want to go back to step 3 of this guide before continuing. Now if you want to send new subscribers a final subscription welcome message or even a gift (like a PDF download), click on the dropdown under Forms and response emails and select Final welcome email and make sure Send final welcome email is checked (FYI: in Chimp Essentials I show you how to create different onboarding emails based on content upgrades and specific product purchases). ALWAYS. So congrats, you’ve half-finished this setup without doing anything (go you). Are your emails doing the work for you? Let’s cover a few of the main and best ways to do it, although with WordPress the sky is the limit since there are infinite plugins. Then click General forms. Now click on Subscriber popup and you’ll see this. So let’s give it some style by clicking on Design it. Heck, I’ve made over $1m from my Mailchimp account and still don’t use or have their PRO account. First, you can select a template, which is the general layout you want your newsletter to be in. When you receive the activation email, click the link to activate your account. That’s a tough question to answer yourself. This name is for your internal purposes only, but for ease and speed, you can just name it what the subject line will be. Now that the main parts of your account are setup and ready to go (they’re secure and you’re authenticated), you’re ready to setup your very first Mailchimp list, hooray! Step #4: Complete the action as prompted based on the option you select. Mailchimp also offers a $200/month PRO account, which is only useful is you’re doing super sophisticated stuff like advanced segmentation, multivariate testing, or want to run comparative reports. Decide which is best for you and select the right options. So, make sure you’re in the Lists dashboard, and then click on the ‘Signup Forms’ tab. There’s also some other neat integrations you can check out. That is why I created a new tutorial. Watch My NEW FREE Wordpress Tutorial HERE: https://www.youtube.com/watch?v=536C08O1AZM&t=200sWant a Hosting Discount? You can use the slider to set the amount but note that if you’re testing the send time, you’ll only be allowed to apply this to 100% of your recipients. This shows you the most favored URLs from the campaign, i.e. Briefly, consider two main factors: What would make someone want to open the email? Once you give it a name, you’ll be able to style it and update any text you’d like. NOw you can follow every step of the tutorial again. May 19, 2020 by Ricky Wahowa. Something else you should do to make sure your email gets read is to check the box that says ‘Personalise the “To” Field’. If you’re looking to implement email marketing into your business operations, you should definitely give Mailchimp a try. An activation email will be sent to your email address and all you need to do is open the email and click on the activation link. why they might want to join your list), and you can also add an image, such as a banner. always think about what’s in it for another person to join, instead of just “Signup for my list!”). Once you upgrade, you only pay for the subscribers you’ve got, so it starts at $10/month. After all, you’ve gone through the trouble to set up your lists, send your emails and even fine tune it to send to only certain segments within the list, wouldn’t it be nice to see if your campaign is actually successful? So, are you ready to give it a try? This is a handy metric that shows you the subscribers that opened the email the most amount of times. You might be tempted to turn on Unsubscribe Automations (by checking the box, it’s so tempting!). This helps your emails to not show up in spam or junk folders, so let’s do this step. Press Enter 31. By adding a short blurb, and maybe a great background image (get one from Unsplash), you’ll be good to go to share the URL anywhere: Once you’ve happy with the design, you can give it a Page title and hit publish. Mailchimp Website Builder Tutorial. Similar to the ‘open rate’ metric, this shows you the total number of times that the campaign was opened by recipients, including multiple opens by individual recipients. 34. You can create a signup form and connect it to a MailChimp list to gather contacts and segment them for your email marketing campaigns in 2 steps: Grab the action URL from MailChimp; Configure your form to send the emails to your MailChimp list; Before you get started with this tutorial Let’s create a new campaign style since this is our first email to our list. Yup, it seems that the guys at Mailchimp have thought of everything. So, go through the checklist one final time, and then hit the send button. Once you have a solid skeleton, you can tweak and build upon it. If you’ve built up a healthy subscriber list, then you’re halfway there. Even if your digital store is in the middle of nowhere (as in, no one links to it), you can still drive hoards of interested people to if they’re on your list. But how will you know what works in an email? You can always edit the filters yourself at a later stage if you’re not happy with the response rate. Maybe, for some reason, they will respond better on Wednesday or Thursday. You can also request as much information about the subscriber as you like, including details such as an address, phone number, date of birth or other personal details. Website Builder Launch your website for free . That sounds completely time-consuming and ridiculous, right? Now that you’ve selected the above, it’s time to enter the data into your variables. A good thing about Mailchimp is that there are so many ways to put a signup form onto your website. This shows the total number of times any tracked links within the email were clicked by recipients, including multiple clicks from individual recipients. This is for comparison. You’ll see you’re already verified (from that first email you clicked on), but you aren’t authenticated. Now the necessities of your mailing list are setup: you’ve set the options up, you’ve styled the form to match your brand and maybe you’ve even added in a little bonus for subscribers. Click on List name and campaign defaults, and you’ll see some general information about your first list. Hopefully, this will never be too many people each time, but if your numbers are dwindling, then it’s definitely time to go on a recruitment drive to get more subscribers and keep your list up to date. Edit and Design Within your lists tab, click on the list, and then click on the button that says ‘create a segment’. Besides the above, I can also check the number of times that the forwarded email was opened by someone who had it sent to them using the ‘Forward to a Friend’ form. To use the MailChimp plugin in WordPress, you need to: At any time, when you’re logged in, if you want to go back to your dashboard, click the chimp head (he’s called “Freddie”) in the top right: First, it’s funny to be called “Crappy” by Mailchimp, but that’s the name I told them to call me by for this tutorial. You’ve now achieved two fundamental features of Mailchimp — setting up your first list and setting up your signup form. As you’re going to be using Mailchimp to send out multiple emails to large crowds of people, you’ll find that this feature will save you bags of time in the long run. Just as with the first things you’ve been setting up — the lists, the signup form, and the email templates — it is straightforward to set up your first campaign. You’ve got to start from scratch to get another visitor, over and over. While there are lots of tools you can use to send these emails, Mailchimp is the best — and probably the tool used by the most users as well. So, keep your lists streamlined and it will be an advantage to your costs. A signup form is going to be a crucial part of your ongoing email marketing campaigns and will help you build lists over time. Something that looks too complicated or takes too long to fill out may put people off, so keep the form basic, to begin with, to encourage people to sign up. Type *|FNAME|* in the field and Mailchimp will automatically include the recipient’s first name in the ‘To’ field. If your open rate is lower, it is time to think about the possible reasons why. If it has been a while since you sent the email and people have stopped opening it, then it may be time to start a new email campaign to try and get some more responses. The above screenshot tells me I need to create a CNAME record and a TXT record so I can be authenticated to send from extremelycrappydomainname.com. The Campaign URL is something that’s created every time you send out a campaign. Click on Create an Email, since that’s what we’re doing here and keep Regular selected (since we aren’t getting wacky with Automations or A/B testing in this tutorial). Power up your Mailchimp experience with integrations, 1. Similar to how you may have done with your signup form, you may want the design to adhere to your corporate or personal brand. If you are happy with the filters and the number of subscribers in the filters, you can go ahead and save your segment by clicking on the button on the top right. The information you gather from the signup form (depending on how detailed it is, and how much detail you request) feeds into Mailchimp and the software then selects whether the subscriber should be a part of the list or not. 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